MEMBERSHIP SALES

ANNUAL MEMBERSHIP

3.8%
increase from last year

10 PASS CARD

30 DAY CARD

7.9%
increase from last year

32%

increase from last year

64,917

drop-in passes sold

Drop-in numbers include:

Late Rate (last 90 minutes each night)7858

and Workout Wednesday (50% off 1-3pm)2069

MEMBERSHIP PROMOTIONS

BECOME A MEMBER CAMPAIGN

JANUARY

424

annual memberships

FIND YOUR FIT CAMPAIGN

SEPTEMBER/OCTOBER

781

annual memberships

HEALTHY WORKPLACE MONTH

OCTOBER

134

new corporate memberships

12 DAYS OF FITNESS

NOV 15 - DEC 24

1,232

 passes sold

60 DAYS OF SUMMER

MAY 15 - JULY 31

735

 passes sold

35TH ANNIVERSARY SALES

1,960

drop-in admissions sold

THE CITY OF CALGARY

FEE ASSISTANCE PROGRAM

DROP-IN
10 PASS CARD
30 DAY PASS
ANNUAL PASS HOLDER

CUSTOMER & MEMBER DEMOGRAPHICS

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